Youth is a Choice is a blog and upcoming product line by MUA and cosmetic industry professional, Istvan Hrichak. He has been in the industry for 15 years. His time in the beauty industry has given him access to all the products in the world, from $5 drug store cleansers to $500 luxury face creams. His obsession with skincare has him researching ingredients and formulations, searching for the most efficacious products.
Owner: Istvan Hrichak
Graphic Designer/Illustrator: Chris Cappilla
Istvan was looking for a logo for his blog as well as his upcoming product line. He wanted a logotype that was clean and modern, and wanted the word "YOUTH" to have a subtle emphasis over the other words in the logotype, to emphasize what his company's vision and mission is all about, youthful looking skin. He also wanted a logo that would have various layouts: horizontal and vertical inline, and stacked, for its application on his website as well as his product line. I also created packaging mockups/vector illustrations on various bottles that Istvan liked, as a visual for product/packaging production.